Three core pillars designed to maximize every opportunity the NIL era has to offer. Marketing, contracts, and branding — all under one roof, all built for you.
Put your name in front of brands that pay — and relationships that last.
Your platform as a college athlete is real currency. CMG connects you with brands that align with your identity, negotiates deals at market rate, and manages those relationships so you can focus on competing. We also create content that amplifies your reach and makes every partnership perform.
We handle full-cycle brand partnerships — from initial outreach and vetting, to contract negotiation and pricing, to ongoing relationship management. You show up. We handle the rest.
We secure opportunities for athletes to get paid to show up — at events, activations, meet-and-greets, and more. We negotiate pricing, create contracts, and manage the relationship. Video and content creation available to amplify every appearance.
We produce original video content built around you — your personality, your story, your brand. Every player gets a custom content strategy because no two athletes are the same.
Know your value. Get paid it.
Most athletes have no idea what the market actually looks like. CMG does. We research what comparable players across the country are being offered, build a real picture of your value, and negotiate from a position of knowledge. No guessing, no lowballing — just deals that are fair and built to hold.
We reach out to other programs to understand what athletes in similar positions are receiving. This data becomes your leverage in every negotiation.
We negotiate your collective agreements and ensure you're being paid what your on-field production and market value actually justify. No more accepting the first number you're given.
If a move is on the table, we identify programs with strong collective support, reach out on your behalf, and negotiate terms that reflect your value in a new market.
Discover who you are. Then let the world see it.
The most powerful brands aren't manufactured — they're discovered. We dig deep to understand who you really are: your values, your story, your personality, where you're from, what drives you. Then we build a brand around that truth and align it with partnerships, appearances, and content that feel authentic.
Through conversations and activities, we uncover your mission, values, personality, unique traits, and background — building the foundation your brand stands on.
We help you define what you stand for — and how to communicate it. A clear identity attracts the right brands, audiences, and opportunities organically.
We connect your identity to everything you put out in the world — partnerships, social media, appearances, content — so every touchpoint reinforces who you are and where you're headed.
We meet you where you are — learn your goals, your sport, your year, and what you're hoping to get out of NIL. No pressure, just a conversation.
We dig into who you are — your values, story, personality — and build the identity framework that guides everything we do together.
We go to market on your behalf — reaching out to brands, researching contracts, and identifying the opportunities that fit your profile.
Deals get done, content gets made, contracts get signed. We manage every relationship and keep building toward bigger opportunities every day.