About Crisp Management Group

CMG

Who We Are

Built For
The NIL Era.

"We don't just manage NIL deals — we build careers."

Crisp Management Group was founded with a singular focus: give student-athletes the representation they deserve in the NIL era. We understand our culture, its athletes, and what it takes to turn campus visibility into real income and lasting brand equity.

From the moment you work with CMG, you're not just a client — you're a partner. We invest in your story, your identity, and your future because when you win, we win.

Our Approach

What Sets Us
Apart

Exclusive Focus

We don't spread ourselves across 50 schools. Every ounce of our energy goes into serving student-athletes. We know your campus, your coaches, your community, and your market better than anyone.

Authentic Partnerships

We only pursue brand deals that genuinely fit who you are. Your credibility is your most valuable asset — we protect it. Every deal CMG negotiates aligns with your personal brand and values.

Beyond the Game

NIL is the beginning, not the end. We build brands and skills that stay with you long after your playing career ends. The identity you build today becomes the foundation for everything that follows.

Full-Service Support

Marketing, contracts, and branding all under one roof. No confusing handoffs, no gaps in coverage — just seamless, comprehensive support that covers every angle of your NIL journey.

The Team

The People
Behind CMG

Cooper Crisp

Founder

Cooper founded CMG with a vision to revolutionize athlete representation in the NIL era. His deep understanding of collegiate athletics and passion for helping student-athletes succeed drives the company's mission.

Nick Lurz

Co-Founder

Nick brings strategic leadership and financial expertise to CMG. A finance graduate of Kelley School of Business, he has worked alongside Cooper to establish a culture defined by integrity, transparency, and an athlete-first mindset.